- The mission of the City of Wichita Falls is to enhance our quality of life through responsive service delivery, sound financial management, and partnerships spanning the public, private and business sectors.
- Wichita Falls is a vibrant, growing, family‐oriented community of unlimited opportunity and civic pride.
- The municipal employees and elected officials practice these values:
Excellence – We will provide an outstanding work product.
Integrity – We adhere to high moral principles, and are mindful of the public’s trust in our work.
Accountability - We will accept responsibility for our actions and decisions.
Transparency - We will be visible, accessible, and open in our communication with the public.
Innovation - We will strive to improve service delivery by evaluating and introducing new methods, ideas, and programs.